CELEBRATION: Top of Town retailers are hosting a “Joy in July” Christmas in July celebration.
CELEBRATION: Top of Town retailers are hosting a “Joy in July” Christmas in July celebration. Rob Williams

Christmas is coming early for city retailers

IT'S not exactly a white Christmas but it's as close as Ipswich is going to get.

Retailers in the Top of Town are hosting Christmas "Joy in July" celebrations over July 24, 25 and 26.

Province Modern Country owner Naomi George said retailers hope to recreate the busy, social atmosphere that Christmas brings to Brisbane St.

"Joy in July is about giving the community a reason to come into town and walk along the street," she said.

"It's about creating a social atmosphere at the Top of Town.

"We have a very hot Christmas in Australia so it's also about enjoying the traditional Christmas treats from the northern hemisphere."

Obsession Shoes owner Janette Adams said she hopes the three day event will encourage more people to shop on Brisbane St.

"We just love the tradition that Christmas brings and with Christmas in July we can celebrate those traditions while the weather suits," she said.

"I love having lots of people around the Top of Town."

On Thursday and Friday there will be in-store demonstrations, retail happy hours, in-store sales, entertainment and festive dining options along Brisbane St.

Demonstrations are set to include everything from cake baking to wine mulling and even shoe care.

Late-night trading will be held on Friday night and in keeping with tradition there will be Boxing Day sales on Saturday.

"The message of Joy and July is to take time out to see what new businesses are open here and to come and explore the treasure next door," Ms George said.