Where's the phone! Samsung launches national hunt, giveaway

TECH giant Samsung is giving away hundreds of thousands of dollars' worth of its Galaxy S20 Ultra phones in Australia but you'll need to have eyes like an eagle to get one.

In what is being described as a like a 'Where's Wally' quest, Samsung Electronics has embedded the word 'phone' in advertisemets, cinema spots, at its stores and on social media.

The national treasure hunt campaign, Microcodes, is designed to highlight the 100X Space Zoom on offer with its new top of the range phone which features Samsung's best camera yet.

Samsung says the word 'phone' spelt in a variety of ways can be found in advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selected out of home spots from today.

The codes are small, very small. Consumers will need the support of their smartphone camera zoom to find them.

The Galaxy S20 Ultra dwarfs other phones.
The Galaxy S20 Ultra dwarfs other phones.

Proverbial bread crumbs aka clues will be left here and there on Samsung Australia social channels so consumers are invited to head to Facebook, Instagram and Twitter for the inside scoop on where winning codes are hiding.

Demas Rusli of Instagram fame and YouTube stars Mr Muselk and Unlisted Leaf who will also be dropping hints to their audiences about the whereabouts of winning codes.

Unfortunately, not every code will win consumers a coveted Galaxy S20 Ultra. Once a code is discovered, it must first be entered into the Microcodes microsite for confirmation of a prize and be the first to enter that code to win: www.samsung.com/au/microcodes/

"Microcodes is our most exciting consumer campaign and a first for Samsung Australia,'' Garry McGregor, Vice President of IT and Mobile, Samsung Electronics Australia said.



"The concept is clever, fun and speaks to one of our most standout camera features, the 100x Space Zoom. To date, Galaxy S20 Ultra has been reviewed by Australian journalists around the country with the highest of praise for its camera, performance and overall experience."

"For such a coveted device, we expect the Microcodes campaign will be hugely popular and we wish all Australians the best of luck." 

You will need a good zoom to see the codes!

How to play Microcodes, step by step:


  • Be 18 years and older.
  • Find a Samsung Galaxy S20 advertisement in any of the following: Samsung Experience Stores and kiosks, Facebook, Instagram, Samsung online banners, TV, cinema and select out of home placements.
  • Scour the ad for the word 'phone' written in geometric writing.
  • Once found, pop the code into the Samsung Microcodes microsite to confirm a winning code: www. microcodes.com.au
  • Only the first person to enter each code will win a Galaxy S20 Ultra.