Kim Kardashian West
Kim Kardashian West

Kim Kardashian Paris robbery sparks scam attacks

KIM Kardashian's Parisian robbery has turned into a scammer's paradise, according to security firm Norton.

Popular news generating high public interest and worldwide media attention provides the perfect opportunity for attackers to entice people to click on links or attachments.

In fact, within the first 24 hours after the incident was made public, Norton recorded a whopping 2400% increase in Kim-Kardashian related spam and scams.

The warning comes as Kim Kardashian West arrived back in New York as the hunt continues for armed robbers dressed as police officers who targeted the American reality TV star in a Paris apartment.

The gang held a gun to Kardashian West's head during the early morning robbery, before tying her up and locking her in the bathroom.

They then escaped with an estimated €10m in jewellery.

Her publicist said the star was "badly shaken but physically unharmed".

Kim Kardashian who became a household name thanks to the reality series Keeping Up With The Kardashians.

According to Norton,  stories about her and other celebrities provide the perfect bait for scammers.

In order to make money, steal personal information or do damage, attackers used a social engineering tactic that uses current events as a hook to play on people's emotions and attract attention.

"As a result, nearly one hundred different subject-line variations were seen in spam messages alone associated with Kardashian's name, including 'Breaking News' and 'Photos of' in the subject line,'' Norton said in a statement on Wednesday.

"The majority of messages Norton has tracked are in English, French and German.

Norton advises that consumers abide by the following top tips to stay safe from social engineering scams:

• Don't open e-mails or click on attachments from those you don't know;

• Be sceptical: Just because you've seen it on your newsfeed doesn't mean it's not a scam. Your friends may have fallen victim to a click-jacking scam and are not even aware of it;

• Think before clicking: Hover over the URL before clicking to see what kind of site you'll be redirected to - a good rule of thumb is to visit only websites you know and trust.  You can also use Norton Safe Search to verify a website's legitimacy;

• Be suspicious of any calls to action: If it asks you to fill our information, download a plug-in (which could be malware in disguise) or share with friends before watching or reading the content, that should be an immediate red flag;

• Report suspicious activities or content to the social media platform or your e-mail service provider.

For more advice, check out the Norton's website