How to get the most out of Boxing Day sales

IPSWICH shoppers are preparing to brave the Boxing Day sales on Sunday with this year expected to be one of the busiest yet.

According to the Australian Retailers Association, Australians are tipped to spend $2.3 billion nationwide on Boxing Day, with a total of $16.8 billion to be spent from December 26 to mid January.

Riverlink marketing manager Robyn Bannister-Tyrrell said retailers were already preparing for the barrage of shoppers over the sale season.

"We're expecting a bumper day on Boxing Day and most stores start to prepare on Christmas Eve," she said.

"People are usually lined up before doors open ready to grab a bargain.

"Our traffic for late night shopping was higher than last year and sales are expected to last right up until mid January."

Post-Christmas spending estimates by the ARA and Roy Morgan Research reflect Ms Bannister-Tyrrell's predictions with figures indicating indicate sales will be 4% higher than the same period last year.

"A rush of bargain hunters will be out in force on Boxing Day, with December 26 one of the biggest shopping days of the year across the country," APA executive director Russell Zimmerman said.

"Boxing Day heralds the opening of the post-Christmas sales period and is traditionally when the biggest savings can be made."

Ms Bannister-Tyrrell offered Ipswich shoppers some advice in the lead up to Boxing Day.

"Come in early and know what you need for the year," she said.

"A lot of jewellery is expected to be around half price so the sales are a great opportunity to get birthday presents or even to start buying for Christmas next year."