Gillard bans live odds during live sport broadcasts

LIVE betting odds will be banned during sports broadcasting in Australia under changes proposed by Prime Minister Julia Gillard.

Ms Gillard says it is good news for Australian families, who were becoming "increasingly frustrated" with the spruiking of live odds on their television screens.

Under the proposal, first flagged in The Australian yesterday, not only would live odds be banned but crosses to gambling representatives on or near the field would become a thing of the past.

Gambling advertising would also be relegated to designated TV commercial periods.

"From the moment that the players step onto the field, from the moment that they leave the field, there will be no live odds," Ms Gillard told reporters in Sydney.

Read more at the Australian