Football Federation of Australia CEO David Gallop (left) and chairman Steven Lowy.
Football Federation of Australia CEO David Gallop (left) and chairman Steven Lowy. DAN HIMBRECHTS

FFA agrees to new TV deal

FOOTBALL: Fox Sports will be the home of the A-League until at least 2023 after agreeing to a new broadcast deal with Football Federation Australia worth $346 million.

Fox Sports, Foxtel and News Corp have substantially increased their financial commitment to football as part of a deal described by FFA chairman Steven Lowy as a "quantum leap”.

Under the terms of the new six-year deal, Fox Sports will broadcast all A-League games live. It will also continue to show Socceroos, Matildas, W-League and FFA Cup matches.

One A-League match will be broadcast live on free-to-air television on Saturday nights in a deal to be concluded next year.

Fox Sports chief executive Patrick Delany said he was excited by the opportunity of taking football in Australia to the next level.

"Today's announcement sees Fox Sports remain the home of football in Australia,” he said. "We have been there from the beginning, and have walked the hard yards, and we will be there to see Australian football reach its full potential. For us it's a celebration.”

FFA chief executive David Gallop said some of the additional funds from the new broadcast deal would be used to recruit world-class talent to the A-League.

"We have seen the enormous impact that our current marketing and marquee player strategies are having,” he said. "This year TV audiences, crowds and club memberships are all up and it is our intention to re-double our efforts in these areas under the new deal.

"The new arrangements will benefit all areas of football in Australia, but in particular the A-League clubs and players who will receive additional funding as a result of today's announcement.”

Lowy said football "is now entrenched as a mainstream Australian sport”, adding that the new broadcast deal would benefit the game at both the elite and grassroots levels.

"Our game has never seen a deal of this magnitude before,” Lowy said.

"This six-year agreement gives us the certainty to continue to implement our strategy to grow the Hyundai A-League and the Westfield W-League and invest more in grassroots football development and the women's game.”