Big change to favourite Aussie treat
Freddo Frog has been given a major upgrade as it celebrates its 90th year, with the iconic chocolate to go 3D.
Similar to a Yowie or Kinder Surprise, the chocolate frog will now have a hollow inside filled with little animal-shaped candies.
Cadbury made the announcement on Wednesday, noting the change would be an environmentally friendly one.
The new Freddo is wrapped with recyclable foil packaging, with the new design intended to bring "colourful fun" without the added plastic.
Cadbury marketing manager Kate Watson said the change was an "exciting new chapter" for the beloved character.
"For 90 years, Freddo has given generations of Australians shared moments of wonder and joy," she said.
"During what's been a challenging time for us all, Freddo 3D Adventure encourages us to be free-spirited and adventurous, urging us to embrace our curiosity and appreciate the world around us."
Freddo will don four fresh looks for the new product, including space suits, snorkels and swimmers, as he adventures around the world, with Cadbury hoping the new range will generate a collecting craze.
Every year Freddo will explore a new part of the world, with new themes expected to change his costumes and the shape of the candy animals inside.
The new 25g chocolate will sell for $2.50 and is in stores now.
Originally published as Big change to favourite Aussie treat